Bass Ale: Print Ad Campaign

In 2008 while working at Waylon Ad, I art directed a Bass Ale ad and promotional campaign. The concept was to emphasize the idea that Bass Ale was ‘the original pale ale’. Featured below is the winning campaign, along with another hand-drawn illustration concept that I wanted to look as if they were journal pages recovered in a shipwreck from 200 years ago - a bit unorthodox for a beer brand, since it didn’t feature a product shot of the beer at all.