Anything meaningful takes time.

Whether it’s just me and the client sitting in a tree, working on a multideliveralbe assignment over the course of many months or i’m part of a team of 20 on a project with multiple clients working on a singular deliverable over the course of many hours,, my mode of operation remains the same: what is the best possible outcome for this, and how can I bring validation, motivation, humor and thoughtfulness to the people i’m doing it with?

Artful Mechanics of Moving Parts. how do we want this process to flow and feel? Divide and conquer - what special skills can I tap into for each team member to make the most of our time and budget? 

Doer Mentality. Not just getting it done. But doing it well and in such a way that makes everyone involved feel valued and heard, whether i’m a creative lead on the job or not.

Feel something. Then Do Something About It. To me, building a brand is more about building relationships. It starts with the relationship you build with your coworkers and your clients. Then the relationship you form as a creative, with the brand, and then the relationship the brand has with its audience.

What do all of these relationships have in common? Being true to the brand and true to great creative inevitably will happen when all those relationships are built on trust and everyone feeling valued and heard. When you feel that value, you then go and do something with it.