Blissoma Botanical Beauty

The Campaign Objective

Blissoma is an earth-conscious skin care and beauty brand owned and operated out of St. Louis, Missouri. Over the course of 7 months in 2018, I had the opportunity to partner with owner Julie Longyear to build a brand identity and packaging launch.

Think of the design essence as an alchemist formulating nature’s plant science in a spa-like mystical playground. I got to try a few of the products myself, and I can tell you they are the real deal.

I’m proud to share that it caught the eye of DesignRush and was named a 2024 packaging design winner.

Rethinking the Brand Mark

Think of the design essence as an alchemist formulating nature’s plant science in a spa-like mystical playground. Product lines represented by an ecosystem

The Ecosystem

Creating symbols based on the various product line benefits

Site Design Reskin

The essence of Expose TNBC is guided by an attention to typographic detail. A campaign mark that is raw, but hopeful. It is courageous and bold, yet vulnerable. The construction of the mark as well as the naming had to be versatile for different language translations for other global markets.

/ Services
Brand Identity
Art Direction
Logo Design
Packaging
Site Design Concept
Project Management
Illustration

/ Recognition
2024 DesignRush Packaging Design Award

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Expose TNBC: Campaign Identity