TOKY Architecture Book
The Campaign Objective
Our client Gilead Oncology came to us at GCI Health to build a complete, unbranded, global disease awareness program that amplifies the unique needs and experiences of the metastatic triple negative breast cancer (TNBC) community, providing resources and support to people living with this cancer.
A Campaign Manifesto that isn’t pink-washed.
The metastatic triple-negative breast cancer (mTNBC) community lacks real resources to support them, and so often fall into the ‘Susan G. Komen effect’ – they have been ”pink-washed” and don’t adequately serve the reality that women with mTNBC face.
A Campaign Manifesto that isn’t pink-washed.
The metastatic triple-negative breast cancer (mTNBC) community lacks real resources to support them, and so often fall into the ‘Susan G. Komen effect’ – they have been ”pink-washed” and don’t adequately serve the reality that women with mTNBC face.
/ My Role
Design + Layout
Print Production
/ Recognition
2019 SMPS Colorado Award, Print Design